See so many New Balance Numeric (is that what the skate line is called?) in the wild these days, lots of ads. Are they making money from skateboarding?
Nike cut a shit load of people, so did Vans, Adi didn’t.
Just intrigued as to who is currently owning the skateboard shoe market.
Do any of them make loads of money from skateboarding directly? I suppose I’d always assumed that the main point of the exercise is that the association is good for their brands more widely.
They do try a bit, Ishod, Koston, Puig, Van Eng etc all push it a little but they miss the mark somehow and they end up marmite on sale.
It’s us, we want them to push boundaries, take risks and they tentitively do and we recoil and moan that they can’t do a classic. Or something like that.
Nike doesn’t seem to be selling as well as it did, from a purely un-researched point of view. I just see a lot of stock sitting these days that would have flown off the shelves a few years a go. The whole sneaker business seems to have been hit by cost of living and people aren’t buy them up like before. You can’t give away some shoes that people were all over not long a go.
Again this just from how I see it, Ive done absolutely no market research.
They haven’t released any desirable shoes forever imho. The re-release of the Oski Shark in all-red really speaks of the paucity of their vision.
But then again, I’m an old man so my opinion is meaningless.