Looks like it’s closed. Might have missed it mentioned on here. Any thoughts? It seemed like a good thing, funnelling people to SOSs, but maybe I’m missing something?

How were they making money?

Heard quite a few people say they used Parade World as a directory more than an actual shop. Like look up a product, find out what shop it is available at and then go to that shops online store.


Literally what I did. Used it to find specific Adidas when my usual haunts didn’t have them.

It was like far fetch or Amazon for skating no?

They had actually hidden which shops you were buying from, quickly started to add non-skate shops and distributors were selling direct through parade. Only bad thing about it going is the skateboarders it employed.