That’s what I said

Opinion | Water for men is selling a fake idea of masculinity and wellness
Advertising makes snake oil shimmer, but this kind of marketing can endanger as much as it empowers.
That’s what I said
I saw a LinkedIn post where his home gym had motivational stencilled writing saying “An hour in this gym is only 4% of your day” and it told me everything I needed to know.
And it’s wrong lol
That’s what I said
Yeah, badly formed reply by me
America are going crazy in very pointless directions. Of course it’s not terrible like ICE deportations but just highlights how ridiculous they are being with everything.
There is a Saxophone congress in China next month, GF was meant to go but too busy and it’s working out expensive but people travel for it from all over the world but no one from America is allowed to go all of a sudden. Reason being that they don’t want their intellectual property shared with china. It’s classical saxophone music for Christ sake, and most repertoire is European anyway. Many Americans will be playing pieces written by my GF, they always do at these things.
His High Performance podcast gets some really good interviews with assorted sportspeople about key moments in their life, mindset, resiliance, mental grit, all that sort of thing. There’s something a little off about both hosts, but they usually stay quiet and the guests do the talking. If you’re into football, the James Milner and Jordan Henderson interviews are worth dipping into.
His mate the psychologist is unbearable. Randomly throws in psychology citations to guests (who you wouldn’t expect to have a clue) just to show off e.g. “It’s interesting that you say that, as it reminds me of what Rogers and Burke said in their 2016 paper about the theory of blah blah blah, I’m sure you’ve read it”. Fuck off mate.
Thought he was just his mate from the pub tbh.
Yeah, same here so I looked him up and apparently “Damian Hughes is an expert on high-performance sporting cultures and a visiting professor at Manchester Metropolitan University. The author of several bestselling books, Damian’s research has been praised by the likes of Sir Richard Branson, Muhammad Ali, Sir Roger Bannister, Tiger Woods and Sir Alex Ferguson.”. Doesn’t mention how awful he is at podcasting for some reason
I thought most people stopped taking Humphrey seriously when he did that post which seemed to suggest that (among other great ideas) divorcing your partner would lead to some kind of great adventurous new life.
Don’t get that branding tbh (Liquid Death)
It looks like a super strength lager. Even though you know it’s not your body still prepares for super strength lager so it’s a weird feeling when it’s just water that comes out.
Here comes the Skol super!
Massive disappointment/ relief
Liquid Death always seemed some sort of cash in to sell Foo Fighters fans a new accessory alongside their beards, Vans and Dixxon flannels - seems I wasn’t far from the truth
Advertising makes snake oil shimmer, but this kind of marketing can endanger as much as it empowers.
I tried it, tastes like electricity infused tastelessness
Hang on, liquid death is just water? I thought it was some mad monster caffeine shit. What idiot buys a can of more expensive water?
Foo Fighters fans.
I read recently that Liquid Death isn’t doing well in the UK specifically because of the marketing. In the US obviously you can’t drink until you’re 21, so having water that looks cool and edgy is great if you want to look like you’re drinking beer but can’t.
But in the UK obviously we’re normal and so that branding strategy hasn’t worked. Also apparently, because we’ve got really nice natural mineral water in the UK and Europe, we generally go for water that’s seen as fresh, natural etc.
To be fair, I do wish canned water was more readily available and cheaper. I happily pay more for canned water to avoid drinking from plastic, but not at £3 a can
I thought that too, the guy behind this took the phrase “selling ice to Eskimos” literally.
Every once in a while, something comes along to prove to us that the dumb just keep getting dumber