Interesting… how are they doing the research? A lot of companies keep everything secret and then you fall into the trap of having to rate non-declaring companies (like for example Supreme) lower than companies that (perhaps cynically) declare their eco-credentials like Cariuma.
Seems like if this trend continues it will eventually force every company to be pro-active rather than taking the say nothing route.
Fuck knows, I’ll ask her when she gets home
That’s really interesting, who are her customers? Is it like a consultancy gig for retailers? I imagine ethical stuff like that is pretty hard to monetize so props to her
It’s a tricky one as sustainability is one of their ‘things’ but obviously they need to generate income somehow. So people/consumers will be signposted or given alternative choices to what they are purchasing to something ethically ‘better’, and then making money from the referral (I think). There’s a lot of interest and have some major labels on board but still a long way to go. They are launching in France as their first market, I think Nordics next.
Does she have a desk at the Berrics?
That’s kind of what the site I linked to is doing:
Just noticed the tongue label on the Reynolds Half Cabs, what a bummer. They got the toe right and then fucked up the tongue label. So close.
I recall Etnies/Sole Tech starting their Plant a Tree campaign a few years back, which I think they’re still doing. Plus, they have experimented with all synthetic shoes, sustainable glue and a few other similar developments in the past.
Yeah I knew this and checked their website but there’s absolutely nothing on there to prove they have delivered on what they set out to do way back.
https://www.soletechnology.com/Pages/Environment.aspx
They do say this though 
“Sole Technology answers to a greater calling: the future of action sports, humanity and our planet.”
I did find more info here but I’m just googling stuff. It’s why I asked Spanky how his wife is researching her take on how sustainable companies are. I have no idea what they website I was linking to above is doing.
I asked about the proving issue recently, and I was told that ultimately to jump through hoops to get certification costs a bomb in terms of submitting documents and the manpower to create those documents of proof.
I guess unsurprisingly the companies certifying are doing very well for themselves.
Reminds me of these delights that Anon posted in the old place…
I’m quite taken by the Reynolds ‘Old Skools’ but hadn’t noticed that label.
is that not the otherside of the label?
don’t mind it.
It looks like the top / front to me.
Not a deal breaker really… but the £75 could well be.
What’s up with it?
It’s nothing like the normal Half Cab tongue label. It looks like a t-shirt tag, or something that should be on the inside. Shoes with writing on them look weird anyway, let alone complete sentences.
Also I don’t like the checkerboard stuff they started going so heavy on when Grosso passed.
I’m not a checkerboard fan either. It’s a bad look.
It looks cheap and tacky
Love some halfcabs, that’s the next shoe on my skate list but would it kill them to send some laces that actually lace all the way up, can’t tie loops with the ones I got
Not sure if I really like these new Orange Labels or not, but defo gonna grab some of the dunks or blazers. Think that potato canvas colour puts me off a wee bit but the blazers look great 100% as it’s just on the back. Also can’t tell if they’re leather or suede? But you’re supposed to dye em so I’m guessing it’s suede.
