£65,000 a year according to this : Retail to rent in 53 Brewer Street, London | Brecker Grossmith . Which seems cheap to me. I know people paying £36,000 a year for a tiny railway arch in Hackney.
This shop is opposite Palace, a few doors along from Carhartt WIP, and around the corner from Supreme.
Lol. Doubt that was an accident
Yeah that does seem ‘cheap’ at least relatively speaking. - I guess the death of the high street still applies in central london.
Being opposite palace is slightly odd I guess, given the history but their constituent markets don’t align do they? Hype beast street wear heads vs public school inspired clothes.
I think Thames is probably doing quite well. Presumably to quirky, streetwear adjacent, fashion types. Some of their stuff is ok. But they also auction off one off stuff like this. £2k for a broach!? And that’s at the cheaper end. There was an Elizabethan ring that I think was going for £30k.
I’d like to state that it’s not directly opposite Palace, but you can see one store from the other.
Palace, Supreme and Stussy all have security on the door. If Thames do as well I hope they’re dressed as Beefeaters or something equally quirky.
“Gadzooks, thou art a perfidious nitty - en garde”
Tapestry, bitch!
That’s cool.
I’m in London next weekend, will go check it out
I’ve always been on the fence with Blondey.
Can see the appeal. Can also see why some people wouldn’t.
Anyhow, doing my usual, I’m in London, let’s see if Soho is still brilliantly seedy, when I walked past the Thames shop.
No interest in buying anything, but a mannequin of yourself eating in your own shop window is kinda brilliant in many ways.
What a complete prick!
BUT, i kinda like it, fun move to cause exactly that reaction.
It’s not chips with a huge amount of beans on top 
Made me laugh 
Jesus Christ. The man is such a narcissist. Imagine commissioning this?!
Pitch to Madam Tussauds gone wrong.
Chat GPT, his names spelt wrong as well 
Yeah Chat gpt, will correct the name. Would buy an Hondey board. Not sure where that reference came from.
I think that’s the first time I’ve seen AI draw a board where the trucks actually look somewhat right and the right way round. Well worth the trillions of investment.
Thing is, it’s got people talking and will probably get his place Instagram’d to shit. While he writes it off as a promotion business expense. Job done. Not just another boring shop window to blindly walk past.
I think the narcissism is absolutely the best part.
It was even better that at the time I took the photo, he’d literally just walked into the shop in some very fancy sleepers.
