Actually not that odd seeing as the fucking idiots that bought dwindle did nothing with any of the brands. Enjoi has the branding to probably be a successful ish kids/completes brand I guess
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DLX could run Enjoi as their department of silliness and people would be well into it
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Nike wasn’t paying him. Dangled the carrott and nothing more.
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So what happens to Jacuzzi?
He was on the team page on the Nike website a few years ago: Nike Skateboarding
He wasn’t just part of the flow programme.
Wasn’t Yuri part of the Stock X team for the short year or so that they had one. Along with that kook Robert Neal and Alex Midler
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Louie said brother & sister brand in the comments,
surely the OGs head back to Enjoi, couldn’t name anyone else of Jacuzzi, they all stay.
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They cut him from salary a few years ago. End of 2023, I believe.
He’s been floating around for a bit.
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Shoe stuff has always been pretty opaque to me, money-wise. I’m unsure whether a good shoe deal these days means ‘no bills in a rented house and a decent car’ or ‘only need two side hustles’? I never had any idea about the economics on that scale when I was in the skate world. Seemed impolite to ask too.
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I don’t think it has hugely changed but I would say the gap has widened.
Theres the top 5% of people and then the rest.
The rest wear a Monster Energy or Red Bull garment. Or work in a bar.
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Kinda gassed enjoi is back. Loved that brand. Hopefully they can bring it back. I’m not one for bringing back dead old brands, but I don’t THINK enjoi was completely kooked out of existence?
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Can’t see enjoi clawing there way back from bargain bin/kid complete status
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But they were still putting out decent shit content wise?
Maybe I’m misremembering towards the end.
Gunna leave this here as it’s a nice watch on a Sunday morning when it’s pissing it down.
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Content doesn’t equal sales.
agree with Mark, enjoi is going to struggle to get anyone to pay full price for anything after anyone with inventory on hand basically had to give it away at rock bottom prices when the whole jacuzzi thing happened.
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Resurrecting brands never really worked, right? I mean, how many brands that came back did you support or were you hyped on? I can’t think of any.
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enjoi was terrible at the end. Jacuzzi is pretty terrible now. I can’t see this resurrection being very successful. Maybe just use the money and make Jacuzzi good?
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Isn’t Think making a comeback, too?
Business as Usual is one of my favourite videos. I’d buy a Think board.
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Alien Workshop
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It doesn’t even feel like it really exists. I didn’t see one person skating a Jacuzzi board when I went to SF and Santa Cruz and that area last summer and you’d expect people skating those boards there I suppose. My mate had them in his shop here and they sold kinda well but then again people don’t know what they’re doing here, haha.
I’m sort of stoked on it. Can’t say I’ve ever bought any enjoi product but if it’s gonna be in anyone’s hands to survive or die i’d rather it was in theirs over someone else’s who was gonna make scooters and roller skates with it.
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