Fucker killed Sidewalk mag to take the name didn’t he. This makes sense now.
Sidewalk Distribution is Steve Douglas, and he did speak to Ben and Horsley about it before announcing it. Where do you think @anonymity’s Ferrari came from?
I thought it was the cariuma money
With that stable of brands I think this goal may take a bit longer than he envisages
“I’m back boys! Fire up the heat press. We’ll run through a bunch of napping (editing the word out) boards and put our feet up for the rest of the day. Easy money!”
“Well, we’re not quite sure about running with those sort of graphics anymore steve…”
“Ok, ok forget business, we need to reintroduce me to the game with some team bonding. Round up the teenagers- I’ve got a wad of bills and a strip club in mind!”
“Steve, please. We don’t operate like that now”
“Ok. Maybe I’m out the loop but bear with me, I’ve got a brother with some great ideas for a board brand”
Yep, it’s like Roy Chubby Brown taking over Live at the Apollo.
Well, it’s not I know, but you get the joke, as poor as it is.
You may be surprised.
Finally, a young upstart looking to shake up the industry
Do teenagers even ride for companies these days?
Feel like this will be one of those times where you realise that it wasn’t just the person that made the thing a success
So it’s just a reissue deal then? He’s not going to be actually contributing to the running of one of the companies?
Yeah, it’s not reissues, and it’s not called World Industries.
I guess Malibu retirement life is very boring?
I would love this to mean that skateboarding is about to get a kick in the pants but, let’s be honest, if it’s down to zombie Rocco, (aged 64), to bring the shake up then things are in pretty bad shape. It could be fun for a bit though.
He’s probably run out of cash 
I’m sure people thought Biden would make changes.
What would he do?
He has a Malibu penthouse and has been semi retired for 20 years.
The world and skateboarding have moved on dramatically in that time.
Probably just run some adds with snarky remarks.
Poach Andy Anderson from Powell…
No, that was my point. If there is one individual who could make a significant impact on skateboarding, (which given how things operate these days is highly unlikely - though not impossible), then it probably won’t be an OAP.
‘’Don’t call it a comeback / when I’m 64’’ mashup plays in the background .
I hope it’s just advert hype from Louie with His permission and he won’t actually be doing anything.
It stinks of self importance. We know his style of business shook up the industry but come on, it wasn’t rocket science.
