I often wear Era’s as ‘nice’ trainers, as they’re easy to dress up. They’re a classic, especially in cream, imo. Annoyingly though Vans seem to be either discontinuing them or not making them as much, as there’s hardly any available anywhere - unless you want some terrible patterned colourway
Is there a range for normal people now? Had a new guy at work today wearing some old schools and they just looked off some how. They had a white vans patch on the tongue which made them look a bit budget.
I’ve got a pair on right now. The original AVEs. They’re reasonably durable for Vans. I’ve also got a pair of AVE 2s at home for when these wear out. I get Vans from time to time but mostly I wear Nike SB
The latest full-year numbers mean Vans has lost approximately $1.4 billion in revenue in the past two years.
Parent company VF Corp. has implemented several rounds of layoffs at the brand, with many long tenured employees let go.
VF CEO Bracken Darrell previously blamed a move away from the core youth demographic as one of the reasons why Vans lost its way.
He pointed to the business’s success between 2015 to 2020 as new consumer groups flocked to Vans.
“More celebrities started to wear them. Moms bought them for their kids, and we actually took our eye off the core youth audience that had been the lifeblood of Vans,” Darrell said in February of this year.
“The brand had to evolve, but rather than continue to respect and serve the youth audience that built the brand, we only fed the trend that grew it rapidly.”
Darrell also blamed the expansion to lower price points and discounters in more recent years as part of the problem, while the company “offered more and more colorways of the same old things” to chase trends.
“The trend fuel burned out 18 months ago. The trend moved on,” Darrell said.
I have some Vans x Palace eras in white, I didn’t buy them and only got them because they were half size too big for the Mrs and she couldnt be bothered to return them.
I find the openess of them weird in a hospital.
Fucking hate the look of them.
The general public are weak as fuck and just buy into whatever they think they should to fit in.
Vans have been bitten by that, had a taste of the honey and now have to deal with the drought.