The Computer/Software/Marketing Help Thread

This thread was always handy.

I’ve added marketing to the list because I think a few of us dabble.

I’ve got this conundrum.

I have a super succesful adwords campaign. It’s success relies almost exclusively on one broad match keyword which sucks in almost all enquiries. This shouldn’t work at all, but for some reason it just does. It converts like crazy and it also generates insane ROI. It’s 10/10 on QS as well.

Conversely, my facebook ads have gone to absolute shit. I think in my niche we target the same people and they are getting absolute sick to the tits of our ads. My cost per lead tripled this month.

I want to transfer my entire facebook budget to adwords.

The problem is the last time I tried to increase our daily budget, my conversions remained the same but my cost per lead doubled. I doubled my daily budget and it just doubled my costs but not my conversions.

I think it specifically increased my cost per click. It didn’t improve my search impression share or average position, it just spent my doubled budget for the same results. Which was nice.

Has anyone tried to scale up their adwords campaign whilst keeping CPA the same? I can’t really find any advice on the best way of doing it.

Increasing daily budget a bit at a time?

You should work for me, I outsource all of my paid social stuff.

Can’t help unfortunately but it seems like you’re asking the right questions.

There must be a forum but it’s all probably a load of opinions rather than data led logic.

Could you pay for some consultancy time with a specialist?

Lol. I just said my Facebook ads have gone to shit.

Would that be… yourself by any chance?

Not a chance from the way you’re talking you clearly know way more than me on PPC stuff.

I’m just trying to think of ways to get you the help you need, but cheap. Maybe there’s some agency where you can find a PPC specialist and see if they (the specialist) will help you on a freelance basis as a one off. An agency will just want to keep you as an ongoing client whereas a freelancer won’t care as much if it’s just once.

I’ve used to find one off specialists before

Nice one!

Happy to help with any queries regarding web hosting from server side. When it comes to actual advertising and SEO you might as well ask a toaster

Les, get started on whatever subreddit exists about SEO which will point you in the direction of more quality workflows, techniques, and snake oil, heh…

I just have no idea how reddit works.

There’s no snake oil in PPC advertising. Its all right there in black and white.

Money goes in, results come out.

SEO… Yeah… Maybe not so much…

Don’t get disheartened when your CPA drops, it happens every time you raise bids as it takes time to convert. Just ease it up every week or two when you start seeing improvements. I always used to get the heebie jeebies doing this but as long as you don’t get impatient and bump it up too much you’ll be alright. That’s on Google anyway. I never managed to get Facebook working but that was in FS so that was never the right place. Been a while since I did anything in advertising though, so I’m probably talking shit.

I use chrome and visit the ufc fightpass website.
When I launch a video I get the little Flash download box in the corner of the player. I click on it and get the prompt to allow the page to run flash or not.
Sometimes this prompt doesn’t pop up so i need to reload the page.
I have flash installed and the flash plugin activated so I don’t understand why chrome is blocking stuff?
I’ve tried looking for a setting to remember to authorize flash each time but i can’t find it.
It’s not the end of the world but it’s annoying…

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