I’ve added marketing to the list because I think a few of us dabble.
I’ve got this conundrum.
I have a super succesful adwords campaign. It’s success relies almost exclusively on one broad match keyword which sucks in almost all enquiries. This shouldn’t work at all, but for some reason it just does. It converts like crazy and it also generates insane ROI. It’s 10/10 on QS as well.
Conversely, my facebook ads have gone to absolute shit. I think in my niche we target the same people and they are getting absolute sick to the tits of our ads. My cost per lead tripled this month.
I want to transfer my entire facebook budget to adwords.
The problem is the last time I tried to increase our daily budget, my conversions remained the same but my cost per lead doubled. I doubled my daily budget and it just doubled my costs but not my conversions.
I think it specifically increased my cost per click. It didn’t improve my search impression share or average position, it just spent my doubled budget for the same results. Which was nice.
Has anyone tried to scale up their adwords campaign whilst keeping CPA the same? I can’t really find any advice on the best way of doing it.
Not a chance from the way you’re talking you clearly know way more than me on PPC stuff.
I’m just trying to think of ways to get you the help you need, but cheap. Maybe there’s some agency where you can find a PPC specialist and see if they (the specialist) will help you on a freelance basis as a one off. An agency will just want to keep you as an ongoing client whereas a freelancer won’t care as much if it’s just once.
Les, get started on whatever subreddit exists about SEO which will point you in the direction of more quality workflows, techniques, and snake oil, heh…
Don’t get disheartened when your CPA drops, it happens every time you raise bids as it takes time to convert. Just ease it up every week or two when you start seeing improvements. I always used to get the heebie jeebies doing this but as long as you don’t get impatient and bump it up too much you’ll be alright. That’s on Google anyway. I never managed to get Facebook working but that was in FS so that was never the right place. Been a while since I did anything in advertising though, so I’m probably talking shit.
Les, fancy a little candid chat at some point and see if we can help eachother. I’m having difficulty pushing telephone call conversions – although we do work alongside a PPC / SEO agency.
Anyone got a good way of checking a website for malicious scripts? The work website occasionally seems to go to some dodgy popups when you follow the google link. It only seems to happen every now and then. It’s not my department but it’s a very bad look. The website company they used seem pretty useless.
Yeah course.
I generate leads rather than phone calls but I have some high converting landing pages you can look at. A phone call is still a lead obviously.
My landing pages have a 10 step form which includes asking for peoples name & phone number and I have conversion rates of about 10-18%.
Check the .htaccess in root, I had some bananas hack on a personal site where if you went straight to the site via typed URL in browser bar it loaded fine. If you came via Google or some kind of search result it would redirect to a sketchy site. Easily changed to open some kind of js popup.
I’ve used this site before to check for malware https://sitecheck.sucuri.net/. I have no idea where it sits in the heirarchy of website scanners though.
If your site uses Wordpress there’s a free plugin called Wordfence which I’ve found to be excellent and has an integrated malware scanner.
