This thread was always handy.
I’ve added marketing to the list because I think a few of us dabble.
I’ve got this conundrum.
I have a super succesful adwords campaign. It’s success relies almost exclusively on one broad match keyword which sucks in almost all enquiries. This shouldn’t work at all, but for some reason it just does. It converts like crazy and it also generates insane ROI. It’s 10/10 on QS as well.
Conversely, my facebook ads have gone to absolute shit. I think in my niche we target the same people and they are getting absolute sick to the tits of our ads. My cost per lead tripled this month.
I want to transfer my entire facebook budget to adwords.
The problem is the last time I tried to increase our daily budget, my conversions remained the same but my cost per lead doubled. I doubled my daily budget and it just doubled my costs but not my conversions.
I think it specifically increased my cost per click. It didn’t improve my search impression share or average position, it just spent my doubled budget for the same results. Which was nice.
Has anyone tried to scale up their adwords campaign whilst keeping CPA the same? I can’t really find any advice on the best way of doing it.
Increasing daily budget a bit at a time?