It’s likely that it is a bit easier getting rights to an artist whose music is used commercially on the regs than it is from a small artist who is a struggle to track down.
I bet half of those bigger bands have no idea what their music gets used for and just sign off when the publisher asks them to…
On the other side of the coin…Thrasher would have been the one getting the rights here as they are the video publisher. That doesn’t mean adidas weren’t footing the bill, though.
All true I’d still think adidas would keep an eye on anything going out with their name and logo on it and it’d need too be given the thumbs up from above from somewhere.
The idea of a music publisher, who takes care of licensing, goes back to when the music was actually publisher on paper, so that people could buy the ‘music’ (or the instructions on how to play it) and perform it in their own parlour - or drawing room - over afternoon tea or whatever people did before gramophones existed.
It’s still the publisher’s job to make sure the artist gets recouped for any use of their work, just that’s it’s really complicated now because most of the old rules haven’t been updated properly for digital.
Rumours by Fleetwood Mac keeps coming out on vinyl, all sorts of pointless deluxe versions, because the band didn’t sign a very good deal for CD duplication/sales for that recording at the time. The value in that album is in the vinyl versions, because they weren’t expecting CDs to take off so missed a trick.
Agree with the Suciu music being a weird choice.
Didn’t really have any momentum to it, did it?
‘Blue Dog’ just made me think of getting pissed and skating the miniramp at the Blue Dog pub in Derby
Skating was really good though.
Highlight for me was the alley oop 270 to switch backlip on the airport banks near the end.
Very awkward.
Suciu part is absolutely incredible and I thought the music went well. Knox part was also amazing, loved the music too even though I kept thinking it was gonna turn into the Peanuts theme.
Suciu part obviously has harder and gnarlier tricks but Knox unlocked seemingly unskateable areas of that spot. Can’t really pick a favourite.
Brand & Creatives (adidas and the editor and filmers, for example)
Content Publisher (Thrasher)
Music Creatives (Artist/Group)
Music Publisher
Content publisher kind of has the least care in the sense of what the end product looks like (They’ll just want to uphold a standard). Their role is to make sure that all the content is legit/cleared, etc.
Definitely got the okay to go onto the production line from someone first. Not every shoe is designed with us in mind, as much as we’d like the world to revolve around what we thinks cool.