New 5050 store edit is sick. Gonna pop in there on Saturday - they got flooded recently and the ceiling got fucked. Go buy a tee shirt if you are feeling generous and help them earn some decorating cash
Really?
I’m not disputing it but surely in pure numbers something like Santa Cruz will outsell an ultimately niche brand like F.A. which only appeals to a certain age bracket of people who are deep into skate culture.
I’ll wager the vast majority of people who skateboard don’t give a toss about curated/embedded ‘skate culture’.
I’d be happy to be proved wrong mind…
*EDIT - yeah it’s not right, there are newer entries for the current incarnation of FA which is ‘FA World Entertainment’. Still…no sign of $31,000,000 profits yet as you’d expect. And yeah I know that NHS whole business not Santa Cruz decks…just moderately interesting and available online.
Good shit. Just a couple of thoughts after the first watch - Weird to think back to a time when I wondered if Louie would fit on FA. That Joe Campos kiddie rips.